read part 1 of this series here
- don’t get lost the internet has leveled the playing field to an extent, but it has also created more clutter that you need to break through in order to be noticed.
- own your customer interaction remember that all business partnerships exist for the benefit of both parties. Once it is no longer benefiting the other party they will stop supporting your business, but that shouldn’t end your business.
- watch your tail long tail principles of business can apply in any industry (even music), so don’t neglect those revenue streams.