Archive for the 'Strategy' Category
permission
I ran across this article today about a company reinventing their brand (via brand autopsy). the thing that struck me was this section at the end of the article (emphasis mine):
‘Second-rate’ creative
The reputation of the shop was equally nondescript. “They were always given credit for being good with account services, because Ray Mithun was [...]
Filed under: Creativity, Inspiration, Leadership, Productivity, Strategy | 2 Comments
read part 1 of this series here
don’t get lost the internet has leveled the playing field to an extent, but it has also created more clutter that you need to break through in order to be noticed.
own your customer interaction remember that all business partnerships exist for the benefit of both parties. Once it is [...]
Filed under: Creativity, Strategy | 1 Comment
Fast Company has posted a series of videos from a panel discussion that they held on the future of the music business. Here are my thoughts on the first video in the series on branding:
make great music: quality of product has to be at the center of what you do.
don’t be cheap: balance developing [...]
Filed under: Strategy | 3 Comments
fixing the wrong problem
The US Postal service is apparently dealing with long waits by removing clocks from the post offices. (via: good experience blog)
Maybe I’m just old fashioned, but this is really backwards. That would be like being in a band and instead of working on playing better music you just hand out earplugs to everyone as [...]
Filed under: Strategy | 1 Comment
the death of a good idea
A quick follow up to my last post…
Matt over at 37signals posted a few external quotes about the curse of knowledge. Basically the point is that an idea is only good if it can be communicated well, and the smarter a person is in their field of expertise the harder it is to communicate [...]
Filed under: Communication, Strategy | 1 Comment
