Archive for the 'Creativity' Category
the uncanny valley of production
Seth Godin wrote a blog today about the experience he had with some musicians over the weekend where he loved their live performance, but hated the CD. He stated:
I’ve thought a lot about what turned me off, and I think it’s the curve above.
Faced with the excitement of making a CD and all the [...]
Filed under: Creativity | 4 Comments
permission
I ran across this article today about a company reinventing their brand (via brand autopsy). the thing that struck me was this section at the end of the article (emphasis mine):
‘Second-rate’ creative
The reputation of the shop was equally nondescript. “They were always given credit for being good with account services, because Ray Mithun was [...]
Filed under: Creativity, Inspiration, Leadership, Productivity, Strategy | 2 Comments
read part 1 of this series here
don’t get lost the internet has leveled the playing field to an extent, but it has also created more clutter that you need to break through in order to be noticed.
own your customer interaction remember that all business partnerships exist for the benefit of both parties. Once it is [...]
Filed under: Creativity, Strategy | 1 Comment
The new Fast Company Magazine has a great article that highlights Musictoday through their relationship with R&B singer/songriter John Legend. The article is worth reading to hear how Music today is revolutionizing the way that artists interact with their fans (using the power of the internet), but what I found most interesting were some [...]
Filed under: Communication, Creativity, Strategy | 1 Comment
bk games & positive experiences
In my last post I hinted at an idea that I think is really powerful in creating positive experiences for people:
impressions = experiences – expectation
I’ve had many experiences that illustrate this idea, but one positive experience that I had in the last few days was with the new promotional video games put out by Burger [...]
Filed under: Creativity, Strategy | 1 Comment
