permission

21May07

I ran across this article today about a company reinventing their brand (via brand autopsy). the thing that struck me was this section at the end of the article (emphasis mine):
‘Second-rate’ creative
The reputation of the shop was equally nondescript. “They were always given credit for being good with account services, because Ray Mithun was [...]

Filed under: Creativity, Inspiration, Leadership, Productivity, Strategy   |  2 Comments